Zoe Collins
Zoé Collins is an independent British - Nigerian singer and songwriter from Brixton South West, London. Growing up in church, her sound is a soulful infusion of Gospel, Jazz and RnB. I worked closely with Zoe in developing her visual brand identity. A bold identity that transformative beyond the music.
The warm-up
Starting the identity with the logo family, a bold modern but classic look to represent Zoes style in music. From connecting with the artist it was clear from the start of journey she wanted the sun incorporated in the design.
A symbol that represent radiant, joy, and brightness.
The right look
During the process it was clear what direction I wanted to take this, orange felt like the right colour to represent Zoe, support by red and a hint of green. Orange stood out for being bright combined with green to show maturity.
The aim for Zoe was to develop a design that represents her not just an artist but beyond. Creating a logo, using typography and a colour system thats works well in multiple placements, Tour poster, social media content, promotional material, and beyond.
Working with Zoe on previous projects I knew what ever look and feel we had for her need to work in harmony with her single cover and music.
I designed the logo system to work on different placement. I secondary logo design that work well for narrow dimensions, making it easy to use with out any compromise to the artwork or creatives.
Soulful animation
In the development process I experimented with multiple logo animations, balancing out between a ideas that could represent soulful, smooth and maybe cinematic?
Previous Projects
Releasing Music?
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