Tea Changes Everything
Entering the new sensorial era for Lipton Ice tea with the new Tea changes everything campaign. Tea really brings the uplift in lives and we really wanted to spread that message across the globe. I worked with markets across the globe in adapting and localising the new Tea Changes Everything campaign. From Australia to KSA, each market had their own but similar approach to the campaign.
Client
Lipton Ice Tea
2025
Australia
Working closely with the Australian team we localised the campaign with our Pirates advert for YouTube and Tik Tok. We continued the campaign with Uber eats banners, OOH display adverts, and key visuals.
KSA
Next stop on our mission to provide an uplift to people is Saudi Arabia. We worked with the local mark in adapting the campaign for the Arabic speaking nation. The key flavours we wanted to highlight were Peach, Peach Zero, and Red Fruit.
I delivered Youtube video adverts, social media assets and cinemagraphs. Our messaging focused on being Saudi made.
Korea
Korea is a market thats new to Lipton Ice Tea and I assisted in YouTube video adverts and localising the brand.
