Spongebob x Lipton milk tea
In 2025 Lipton Taiwan found itself another brand collaboration with the extravagant SpongeBob squarepants movie. The two brand collaborated on a limited edition pack and to celebrate the launch of the new movie: SpongeBob search for treasure.
Category
Motion Graphics
Digital Advertising
Social media
Client
Paramount Pictures,
Viacom International
Lipton Taiwan
Dec 2025
The big screen
For cinema screens across Taiwan, I created two OOH videos which played before the movie to help promote the Collaboration. Developing the concept for the ad, we came to the idea of having the product appear in the bubble. This helped the collaboration feel like it was new and unique to the world of bikini bottom world.
Motion Development
Part of the motion process was finding unique ways to pair the product line-up together through the use of bottle/product slide in and Sparkles around product. The aim was to strike a balance between the current visual brand world for Lipton Ice Tea and milk tea communications with the SpongeBob Squarepants world.
Advert Two: 10 Second OOH
6 Second social adverts
Alongside the 10 second OOH cinema adverts, I also adapted them as 6 Second advert for social media channels such Facebook and Instagram.
