Style and the Beat is a blog dedicated to music and fashion. This was an exciting project for branding and designing the look of the blog (initially with the logo and then creating a mock-up of the website). In my research, I felt that this style of blogging was more focused on a female target audience. At the same time, I didn’t want to scare away a male audience, so I chose to work with the colour orange as its eye catching but gender-neutral colour. Black and white are also two universal colours that work well on all platforms.
The name of the blog really inspired me when I was carrying out my research. Style and the Beat sounded like a spin-off from Beauty and the beast. This is why I used two different typefaces. One typeface comes across as calm and reserved, while the other is bold and out there. I found that both styles looked great together and gave off that perfect balance between being too loud and not being loud enough!
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