Client: Lifted Souls Charity
Project Scope: Logo & branding, Social media graphics, Print graphics
2018
Lifted Souls’ one main mission is to end gender based violence happening across Kenya and the rest of Africa. Starting as a community based organisation that challenges social norms that promotes violence using educational and awareness.
Execution: Create a logo and identity that represents the charity and its main mission. Lifting a community that wants to speak out against voilence.
My approach was to make Africa the centre of the Logo, the charities main focus. What clear way to represent the idea of being lifted by using hands, ones that represent a community effort.
Social media graphics, communicating a bold message of domestic violence and how it can’t be avoid. Raising awareness and facts. Creating a hashtag to build awareness and spread a message.
Print resources, T-shirts for community walks, badges to get the missions across. Roll up banner for sign-up stations and information centers.
Links: instagram