Unexpected things happen which means you can no longer attend your gig as planned – fanSALE allows you to buy and sell tickets with other fans. At eventim we launched fansale to the UK. With fan sale you could see the sellers original price, tickets were always verified on our system, see the exact seating location and tickets were never sold at an inflated prices.
Execution: A range of illustration for the launch Fansale, used to market around the eventim website, communications and can be used at the Eventim Apollo (Hammersmith, London).
My approach was to develop a range of colourful illustrations that could be used on different platforms. Each with a sense of humour, highlighting the many reasons as to why you have to miss an event.
The design was flexible and used for Digital screens and instagram stories. Design can be seen at the eventim Apollo (Hammersmith, London).
With the launch of fansale (fansale.co.uk) a separate website from the main eventim website. I created some leaderboard wraps and Website popups, to create awareness for customers.
I created banners that could be seen at the bottom of weekly newsletters and e-shots (email). We saw a boost of customer signing up to sell tickets through the fansale website.
We worked a few music site and created website banner to advertise fansale.
Client: Eventim
Project Scope: Creative direction, Marketing design, illustration
2018