Lipton Ice Tea April Fools 2023
Category
Social media
Client
Lipton Ice Tea Global
2023
New intro copy here
The Video
Before we jump into how we went Viral, here’s the actual video we posted on the Instagram and Tik Tok. My main approach for the project was to make it seem like an advert.
Alongside the flavours/bottles I had the actually food placed next to it. By adding a flash of motion I had to the food float alongside the bottles to give it a fun creative touch. All to highlight how random these flavours are.
The Flavours
Our crazy approach was to see what was trending in the food category on Tik Tok. After a little research we worked as a team to decide what random and odd flavours we could come up with. We moved forward with 1. Fried Chicken 2. Wasabi 3. Taco and 4. Ramen. We understood the shock value of seeing these flavours in an advert, especially as an Ice Tea product.
Creative copy
One thing that sprung to mind in the process was thinking about commuter. If they were in a rush, would they know what brand was advertising to them. So as a solution we decided to add the Lipton logo on all graphics. We decided to be creative with our copy as well to stand out to commuters.
