In 2021 Lipton Taiwan and Hershey’s collaborated on a fun limited edition flavour - Hershey Cocoa. To promote the product and launch we created a short form social media adverts on Facebook and Instagram.

Early Mix - Storyboard and concepts

Quick storyboard and drafts for the :03s adverts. My approach was to highlight the burst of flavours through key the ingredients. Milk, tea leaves and the addition of the Hershey cocoa (Chocolate).

The final outcome, a :03s advert fir the new product and a successful campaign. We scored high in engagement rates click through rates.