ROA CHRISTIAN MINISTRIES is a young Christian organization started by Richard Owusu-Ansah. Based in Stratford London, ROA welcomes all to worship in a young, friendly Christian atmosphere. My role was to create a logo that represented them as a church.
Initial thought in approaching this project, were to have a logo that we could use on all platforms, from print to digital, the logo would be used more that than once, not just for flyers but to brand the church, may it be through stationary or a site. How could I use a logo that will be effective in large and small formats?
This is where I split the design into two. The symbol of a Dove and the typeface, the symbol is used on all platforms and at time won’t require the type. The one message I wanted to get across with this design is a more welcoming approach. I used a dove as a sign of Peace and Love and used the colour scheme of blue, yellow and white. Colours that I felt were safe and friendly when combined together. As this is a new church, I wanted to convey that with the typeface used. ‘Hero’ is a rounded font that doesn’t scream impact or boldness but a more professional smarter look, which bolds well with the circular symbol of the dove.