A fun project for Signature sounds. A billboard design to market an event night/club night in Camden. My aim with this project was to create a fun atmosphere, with goo like characters inspired by a McDonalds character. Everything had to be purple, characters in a fun atmosphere all raving to the DJ/music.
The challenging part to this project was the character design. I had to make sure the characters had some aspect of human features, making sure they didn't look the same and giving them a dance pose.
Project scope: Advertising/marketing illustration
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