With the successful launch in 2020, Lipton Taiwan knew they had a winner on for their premium milk tea range. Now jumping in to 2023, aimed at older demographic, this relaunch of milk tea is for those who love the combination of New Zealand sourced milk and a beautiful blend of black tea.
We developed short form :03s videos to promote the new launch of the product, targeting facebook and instagram users. We find ourselves following a Actor or should I say Singer who can’t choose what path to take. So why not Both? Just like the mix of Black tea and Milk.
We toyed around with focusing on the tea leaves as a link between the product and the actor/campaign. Adding motion to his signature and the hand writing font to add a personal touch to the videos.
Based on the original advert we optimised our short form video and YouTube Bumpers.
Client: Lipton Taiwan
Project scope: Digital Advertising, Social media advertising
Art Direction, Motion Graphics
2023