In 2023 T2 Launch their new Iced Tea range in Australia and pulled out all the punches as they introduced 3 mouth watering flavours: Peach Amore, Watermelon Fiesta and Lemon Coco Breeze. Our mission was to help drive awareness of these new products with Out of Home visuals for the wonderful people down under in sunny Australia
Getting the party started with confetti everywhere we celebrate the 3 new products, peach being its leading star. The key visual developed highlighted that the product comes in both Can and Bottle form.
We went in with the idea of having all 3 flavours together and not having them individually, like a bright party bringing everyone together.
Building awareness we took over stations in Sydney, Melbourne and other locations in Australia with floor graphics, Digital billboards, a Tram wrap/takeover.
Another out of home display was a corner billboard, leveraging a mix of bottle and can graphics.
Client: T2,
Project scope: Key Visuals, Tram wrap, Billboard ooh, DoOH
Graphic design, Creative Direction, Motion design
2023