A fabulous Out of Home (OoH) campaign as we let the people of Australia discover the No sugar range of Lipton Ice tea. We took over Melbourne train and Bus station in January 2023 as Australia ramp up their summer campaign.
We started the campaign with only using two core flavours - No Sugar Peach and No Sugar Lemon. We then decided the core messages we wanted to get across to the Australian audience.
1. No Sugar, 2. Real Tea leaves and 3.deliciously refreshing.
One thing that sprung to mind in the process was thinking about commuter. If they were in a rush, would they know what brand was advertising to them. So as a solution we decided to add the Lipton logo on all graphics.
Everywhere you turn there was some form of advertising from Lipton Ice Tea, In the Bus and Train Station and at multiple entrances. We delivered over 100 Print files for multiple placements. As part of this campaign Lipton Ice Tea Australia saw a 30% uplift in sales.
Delivery
Lift well Light box, Shaft Decal, Wall Glass Graphics, Floor Decal, Stair Risers, Double Sided Hanging Banners, Light box, Light Shaft box, Platform Glass Barriers, Main Entrance signage.
Client: Lipton Ice Tea / Pepsi Lipton,
Project Scope: Social media, Editing, Motion Graphics, Graphic design,
Out of Home, Digital Out of Home
2023