Style and the beat is a blog dedicated to Music and fashion. An exciting project in branding the look of the blog, initially with the logo and then creating a mock-up of the website. In my research, I felt this style of blogging is focused on a female target audience. At the same time I didn’t want to scare away a male audience, so I used a gender-neutral colour, by using orange. Black and white are two universal colours that work well on all platforms.
The name of the blog inspired in my research as well. Style and the beat felt like a spin-off from Beauty and the beast. This is why I used two different typefaces. One typeface comes across as calm and reserved and the other that’s bold and out there, both working hand in hand together creating the perfect balance.