Client: Kathryn Lucy
Kathryn Lucy is a young fashion designer based in London and she created her website in an attempt to showcase her portfolio work and look book. My role was to develop the design of the website. The logo on top of the navigation is an important feature that I wanted to implement. Using HTML and CSS, I wanted to give all viewers a simple navigation through the site, with links at the top and bottom of the page.
The links at the bottom have a more cotemporary feel, with a single image in the background and text button as the link. I chose this feature to make viewers of the website feel more curious and want to explore the next page on kathrynlucy.com.
Scrolling through a page is another aspect that I felt was important. For a younger audience who use sites like Tumblr and Twitter, scrolling is heavily used on those sites and they would find this feature very familiar. With the website being predominantly focused on image, viewers are able to scroll through each image and appreciate the content - they are able to stop and appreciate the content from each photoshoot.
This project was successful in displaying Kathryn Lucy’s look book portfolio online.
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