mentality is the UK’s newest Lifestyle and self development platform for Men! In 2017 we launched mentality, a social platform and event to get men together to talk everything mental health, well-being and lifestyle.
Execution: Working with a newly formed team, we organised a photoshoot, from there we build the messaging we wanted to get across to our network on social media. Social post and flyer to market the event.
First approach to the project was to develop a logo, one that really highlighted who were targeting “Men” and the our mission to help support each others mindset “Mentality”. Colour was always important to really break down our message.
We built a campaign to explore the generational issues men face, creating content to encourage men to be more vocal, speak and engage with each other. From there I developed flyers that we used to communicate with our network and build awareness of the event.
Event flyers
Guest Speakers
Last minute awareness
Client: mentality. / The heart stylist
Project Scope: Logo & Brand identity, Creative direction, Marketing design,
Social media design, Video editing
2017
Links: instagram