One of the most important things is life is friendship and togetherness. This is a value that Lipton Ice Tea/Taiwan hold strong too. This lead to an exciting collaborations with BT21(from The K-Pop group BTS) and launching limited editions back.
I developed :06s and :12s YouTube Bumpers to promote this spectacular collaboration. It was important to us to adapt the milk tea campaign to the current Lipton ice tea look and feel. The bottles are positioned in a top down view.
As part of the development for this campaign I created :06s and :12s storyboards for the bumpers. One challenge I found in the process was having to find a way for all characters to appear on screen at the same time, meaning no individual character could have the spotlight at any moment in the adverts.
The final bumpers x2 :06s Bumpers and a :12s version. A fun collaboration between BT21 and Lipton Taiwan.
Client: Lipton Taiwan, BT21,
Project Scope: YouTube Adverts, Social media post
Creative Direction, Motion design, Graphic design
2022